Brand Specialist

Newport Beach, CA (Hybrid)

$84K/yr – $105K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own local brand stewardship for a prestige spirit, turning on and off trade education, displays and new releases into prioritized visibility and advocacy in Orange County.

  • Own local brand activation: educate key accounts, secure visibility, and drive distribution for The Macallan in OC.
  • Lead account partnerships and new-release introductions to ensure front of mind presence and brand advocacy.
  • Collaborate with marketing and regional education to run activations and reports via Salesforce to track trade impact.

Job Description

Responsibilities

  • Drive The Macallan brand knowledge and confidence within the on and off trade in Orange County, CA market.
  • Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
  • Introduce new The Macallan releases to all accounts where applicable.
  • Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
  • Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies.
  • Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
  • Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
  • Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
  • Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
  • Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.

Requirements

  • Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
  • Understanding of the luxury market in the context of distribution and route to market strategies.
  • Exceptional communication skills, with tact and diplomacy to deal with external parties.
  • Self-driven with good organizational and prioritizing skills.
  • Strong public speaking and PowerPoint presentation skills
  • Suitably presented/polished to represent a luxury brand.
  • Strong commercial awareness.
  • Experience of working in an international organization would be advantageous.
  • Must reside in the Orange County, CA area

    Benefits

    • Salary $84,000 - $105,000 per annum + Annual Bonus
    • 25 days of Vacation Time - including Holiday Break from December 25th through 31st
    • Sick Leave Days and Company Holidays
    • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
    • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
    • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
    • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
    • Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
    • Experience our exceptional brands with a generous annual product allowance and through Company Events
    Edrington logo

    Edrington

    4.1 Glassdoor

    Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. To see all our latest vacancies please go to https://search.edrington.com

    Glasgow, Scotland, GBR
    1.7K employees (333 in marketing)
    79% recommend to a friend
    97% CEO approval

    Traffic Signals

    Monthly Visitors
    19.5K
    Traffic Source Mix
    Search
    36%
    Direct
    45%
    Referral
    12.6%
    Social
    5.5%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~1.7K

    Marketing Team

    Marketing Team Size
    296 (18% of company)
    Median Career Experience
    12 years
    Median Tenure
    5.1 years

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