Brand Specialist & Customer Lifecycle

Waltham, MA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand design and asset management for a healthcare marketing team, shaping visual identity across digital and print channels.

  • Own design across social, campaigns, print, and events to maintain brand consistency.
  • Must-have: proficiency with design tools (Adobe Creative Suite) and PowerPoint templates.
  • Standout: multi-market coordination and vendor management for materials and swag.

Job Description

Responsibilities

  • Serve as a graphic designer/brand designer, ensuring visual identity consistency across digital and print assets, including social media, email campaigns, landing pages, conference and event materials.
  • Manage unified brand assets and materials, including business cards, letterhead, and stationery needs, and swag and branded merchandise for HR, departments, executive team, incentives, and field promotions.
  • Maintain and organize a centralized brand content library, including logos and templates, PowerPoint and Zoom assets, and staff photos and professional headshots.
  • Order and manage local clinic marketing materials, including brochures, flyers, and signage.
  • Create and maintain physician referral packets and printed educational materials.
  • Coordinate and manage relationships with local directories and chambers of commerce.
  • Support local award submissions and nominations, such as Top Doctor or community recognition programs.
  • Respond to and manage non-digital PR or community reputation concerns with professionalism and sensitivity.
  • Support reputation recovery strategies, including provider- and location-focused tactics to mitigate negative reviews, emphasis on review requests, automation, and personalized outreach.
  • Facilitate patient story permissions and coordinate local testimonials to support advocacy and trust-building.

Requirements

  • Bachelor’s degree in Marketing, Communications, Graphic Design, Branding, or a related field (or equivalent practical experience)
  • 1–4 years of experience in brand marketing, design, customer lifecycle, healthcare marketing, or community-based marketing
  • Proficiency with design and brand tools (e.g., Adobe Creative Suite, Canva, PowerPoint templates, brand management systems)
  • Experience managing print production, branded merchandise, or vendor coordination
  • Familiarity with reputation management, patient/customer feedback workflows, or review platforms preferred
  • Strong organizational skills with the ability to manage multiple projects across markets and timelines
  • Healthcare, wellness, or service-based industry experience is a plus

Preferred

  • Healthcare, wellness, or service-based industry experience is a plus

Benefits

  • Medical, Dental, Vision Insurance Options
  • Retirement 401K Plan
  • Paid Time Off & Paid Holidays
  • Company Paid: Life Insurance & Long-Term Disability & AD&D
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Tuition Reimbursement