Responsibilities

• Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. Set and execute a brand calendar roadmap for Nielsen.
• Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
• Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.
• Brand Management: Develop, drive and execute brand initiatives in sports and culture. Use customer insights and research to continuously refine positioning and messaging.
• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
• Team Influence and Leadership: Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.

Requirements

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
• 7+ years of experience in managing and leading teams, including both direct reports and external partners.
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
• Bachelor’s degree in Marketing or equivalent experience required.

Preferred

• Experience in the US market and operating at global scale preferred.
• Advanced degree or specialized certifications preferred.

Benefits

• health & wellness plans
• 401(k) retirement coupled with a Nielsen match
• generous paid time off policy
• company provided car for those who qualify
• discretionary incentive/bonus