Own brand storytelling and content orchestration for ACAMS, turning strategy into multi-channel campaigns while shaping executive and external communications.

• Translate brand strategy into campaigns, content, and communications across channels — social, email, web, and beyond
• Bring a creative and strategic point of view to campaign development: audience thinking, channel selection, messaging, and creative direction. You can explain the “why” behind your recommendations and push back when something isn’t right for the brand
• Manage editorial calendars and content planning to ensure brand activity is coordinated and tied to business priorities