Brand & Marketing Strategist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand positioning and integrated strategy for agency clients, guiding messaging and channel plans.

  • Own defining positioning, messaging, and narrative frameworks across client brands.
  • Must-have: 3–6 years in brand/marketing strategy and 2+ years in an agency environment.
  • Standout: Ability to translate insights into integrated brand + marketing strategies that move ROI.

Job Description

Responsibilities

  • Define brand positioning, messaging architecture, and narrative frameworks
  • Lead discovery sessions with executive stakeholders to shape strategic direction
  • Translate insights into integrated brand + marketing strategies across channels
  • Align brand strategy with demand generation, pipeline, and ROI
  • Develop strategic briefs and campaign direction for creative and content teams
  • Conduct competitive and category analysis to inform differentiation

Requirements

  • 3–6 years in brand or marketing strategy roles
  • 2+ years in an agency environment (required)
  • Experience developing positioning, messaging, and integrated strategies
  • Strong understanding of how brand connects to pipeline, ROI, and CAC
  • Ability to manage multiple client engagements in a fast-paced environment

    Benefits

    • High-performing, collaborative team
    • Strategy-led work with real business impact
    • Hybrid work schedule (Tues-Thurs in-office weekly)
    Crafted Agency logo

    Crafted Agency

    At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

    Founded in 1999
    Charlotte, North Carolina, USA
    62 employees

    Traffic Signals

    Monthly Visitors
    2.6K
    Traffic Source Mix
    Search
    22.1%
    Direct
    57.4%
    Referral
    6.2%
    Social
    12.7%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~62