Responsibilities

• Own Shotgun's US social media presence end-to-end: strategy, content creation, community management
• Develop content that resonates with nightlife and electronic music audiences, not generic event content
• Build and manage a content calendar across Instagram, TikTok, and emerging platforms
• Grow and activate Shotgun's local communities
• Plan, execute, and optimize paid media campaigns across Meta and Google Ads with a focus on app installs, ticket sales, and first-time buyer acquisition
• Manage campaign budgets and report on ROAS, CPA, and conversion metrics
• Build and test audience segments, creatives, and landing pages
• Support partners with co-marketing campaigns that drive GMV
• Create activations (online and on-site) that help organizers grow their audience and sell more tickets
• Develop case studies, one-pagers, and sales collateral that showcase Shotgun's community reach and marketing capabilities

Requirements

• 4+ years of marketing experience , with meaningful time spent in music, nightlife, or live events
• Hands-on paid media experience running campaigns on Meta Ads Manager and Google Ads, with a track record of optimizing for performance
• Strong content instincts: you can write copy, brief a designer, storyboard a video, and know what performs on social
• Experience with email marketing and CRM tools (Brevo, Mailchimp, HubSpot, or similar)
• Analytical chops: comfortable pulling campaign data, interpreting it, and making decisions from it
• Project management discipline: you can run multiple campaigns and stakeholders simultaneously without dropping balls
• Passion for electronic music, club culture, and the communities that make it happen

Nice To Have

• Experience at a ticketing platform, artist management company, label, or promoter
• Familiarity with TikTok Ads Manager
• Experience with analytics tools like Metricool, Sprout Social, or similar
• You've built a brand's social presence from early stage

Benefits

• Health: Medical, Dental, and Vision (Aetna)
• Retirement: Employer-matched retirement plan
• Time Off: Generous vacation and PTO policy
• Shotgun Credits: Quarterly event credits
• Wellness: Covered meals and fitness incentives
• Team Off-sites: We invest in team moments because they matter