Responsibilities

• Build and own integrated marketing plans for campaigns, partnerships, and seasonal activations - from initial brief through consumer-facing execution
• Develop go-to-market strategies that translate brand and business goals into clear objectives, audience targeting, channel plans, and success metrics
• Identify and evaluate culturally relevant partnership opportunities that expand brand reach and deepen connection with our audience
• Serve as the day-to-day marketing lead across internal teams and external partners, driving alignment and accountability on all key milestones
• Act as the connective tissue across Creative, Social, Influencer, PR, Retail Marketing, E-commerce, and Merchandising - keeping every team moving toward the same goal
• Facilitate regular project communications, surface risks early, and keep deliverables on track across multiple concurrent initiatives
• Establish campaign KPIs and measurement frameworks, then synthesize performance data into recommendations that inform future work
• Develop post-campaign recaps and executive-ready presentations that clearly connect marketing activity to business outcomes

Requirements

• 4-7+ years of experience in brand marketing, integrated marketing, or campaign management
• Demonstrated track record leading cross-functional marketing initiatives from strategy through execution
• Strong strategic planning skills with the ability to build clear, compelling presentations and briefs
• Experience developing multi-channel marketing strategies across digital, retail, social, and experiential touchpoints
• Exceptional project management skills with the ability to manage multiple workstreams simultaneously
• Comfortable working with internal stakeholders and external partners in a fast-moving environment
• Solid understanding of consumer marketing, brand storytelling, and cultural trends

Benefits

• We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.