Brand Marketing Manager

New York City, NY (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the brand story across launches and campaigns, coordinating PR, influencer, events, and cross-functional activation to move US consumer awareness and preference.

  • Brand & GTM Execution: Own annual/quarterly brand plans and 360° launch efforts with eCommerce, CRM, Social, and Sales partners.
  • Influencer & PR Engine: Lead influencer/KOL programs and media relations, including product seeding and partnerships.
  • Measurement & Budget: Plan events and campaigns, manage budgets, track KPIs, and translate data into actionable improvements.

Job Description

Responsibilities

  • Develop and execute annual and quarterly brand marketing plans aligned with business objectives.
  • Lead 360° go-to-market strategies and execution for new product launches.
  • Build and manage influencer and KOL programs, including recruitment, partnerships, campaign management, and performance analysis.
  • Drive PR initiatives, media relations, press coverage, and product seeding programs.
  • Plan and execute consumer events, influencer experiences, brand activations, and strategic partnerships.
  • Collaborate cross-functionally with eCommerce, CRM, Social Media, Sales, and external partners to deliver integrated campaigns.
  • Manage marketing budgets, track KPIs, analyze performance, and provide actionable insights.

Requirements

  • Bachelor's degree.
  • 4–6 years of experience in Brand Marketing, PR, Influencer Marketing, or related fields.
  • Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
  • Analytical mindset and data-driven decision-making capabilities.
  • Excellent communication and collaboration skills.
  • Fluent English (for Israel-based candidates).
  • Experience marketing consumer brands in the U.S. market – a strong advantage.
  • Experience in beauty, skincare, cosmetics, wellness, fashion, or lifestyle brands – an advantage.
Tenengroup Ltd. logo

Tenengroup Ltd.

Tenengroup Ltd. is a continually growing international e-commerce company with markets throughout North and South America, Europe, Australia, and Asia. We specialise in the development, marketing, manufacturing, and exporting of a large selection of custom-made goods and services. Total E-Commerce PlatformsWe use our own desktop and mobile e-commerce platforms enabling us to create a unique customer purchase experience. Our e-commerce platforms are complemented by a dedicated online marketing team well verse in all aspects of the digital media landscape. Tenengroup strives to stay on top on the online marketing game, and partnering with brands like Google, Facebook, and Amazon, allows us to continually increase our website’s brand exposure, and increase the amount of visitors to our web properties. International Expertise / Global MarketsOver the years Tenengroup has acquired tangible knowledge in localizing sites, with local marketing and acquisition channels, as well as physical shipping and fulfillment to these locations. We work with local payment processing and defrayal companies, as well as local shippers, to ensure that our customers have the easiest possible way to both purchase their items, as well as receive them. Furthermore, our customer service center maintains local knowledge of all countries we work in.In House SolutionsIn the dynamic landscape of e-commerce, things change. We understand this and all of our software is developed in-house for optimal results. We have developed unique solutions offering personalized features distinctive to our brand of owned and operated websites. Having our own software platform allows us to add additional features on the fly, without being restricted by “closed garden” e-commerce platforms.For more information, visit our website www.tenengroup.com

Founded in 2007
Tel Aviv-Yafo, Tel Aviv District, ISR
227 employees (73 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
28.5%
Direct
24.5%
Referral
5%
Social
40.6%
Paid
1.2%

Headcount Trend

Current headcount: ~228

Marketing Team

Marketing Team Size
48 (21% of company)