Brand Marketing Manager- Staples Promotional Products at Staples | St. Louis, MO

Staples

Brand Marketing Manager- Staples Promotional Products

St. Louis, MO (Unknown)

Salary Not AvailableManager5+ years exp

Posted 2 months ago

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Job Summary

Own integrated brand and demand-gen campaigns across channels to drive awareness, engagement, and revenue.

Build and harmonize brand positioning, messaging, and audience segmentation with cross-functional partners.
Lead cross-channel execution and performance optimization with Marketing Ops, Sales, eCommerce, and Revenue teams.
Develop and lead a high-performance marketing team aligned to lifecycle and revenue goals.

Job Description

Responsibilities

Develop and execute integrated brand and campaign strategies to drive awareness, engagement, and market differentiation.
Own brand positioning, messaging frameworks, and audience segmentation guidance.
Lead cross-channel campaign development across email, social, ecommerce, events, direct mail, and digital.
Partner with Marketing Operations, Sales, and eCommerce to align initiatives with lifecycle and revenue goals.
Lead social media and digital content strategy to support brand storytelling and engagement.
Establish KPIs and optimize campaign performance in partnership with Revenue Operations.
Collaborate cross-functionally with Creative, Merchandising, Sales Enablement, and Client Marketing.
Lead and develop a team of marketing professionals and foster a high-performance culture.

Requirements

Bachelor’s degree in marketing or related work experience.
5+ years relevant marketing experience and leadership experience.
3+ years of MS Office Suites.
3+ year experience with Marketing & CRM Platforms (Marketo, Salesforce)
Creative, strategic thinkers with strong organizational skills.
Proven success driving brand awareness, engagement, and revenue for B2B organizations.
Strong expertise in integrated marketing and demand generation strategies.
Ability to translate strategy into high-impact campaigns across multiple channels.
Data-driven mindset with experience measuring and optimizing performance.
Collaborative approach with ability to influence cross-functional stakeholders.

Preferred

Advanced experience with marketing automation and CRM platforms.
Strong writing, editing, and storytelling skills.
Experience working in cross-functional environments.
Strong analytical and problem-solving capabilities.

Benefits

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

32K employees (2,908 in marketing)

www.staples.com