Responsibilities

• Brand Marketing & Campaign Execution: Execute brand marketing campaigns that align business goals, visual identity, and voice across digital and traditional channels
• Brand Marketing & Campaign Execution: Collaborate with internal teams and external partners to produce branded materials including print collateral, email campaigns, social content, and in-location signage
• Brand Marketing & Campaign Execution: Monitor and analyze marketing campaign performance and provide reporting and insights for ongoing optimization
• Brand Marketing & Campaign Execution: Maintain brand assets and manage marketing resources within internal systems, ensuring accessibility for key stakeholders
• Franchisee Support & Collaboration: Serve as the primary point of contact for franchisees regarding marketing needs and resources
• Franchisee Support & Collaboration: Assist in the planning and deployment of localized marketing strategies that support enrollment goals while maintaining national brand standards
• Franchisee Support & Collaboration: Provide day-to-day location marketing support and respond to franchisee questions
• Franchisee Support & Collaboration: Onboard new locations with digital marketing resources and platform access
• Franchisee Support & Collaboration: Add new administrators to local location Facebook pages and support social media connectivity
• Social Media Management: Schedule organic corporate Facebook and Instagram posts using SOCi platform

Requirements

• Bachelor's degree in marketing, communications, or related field
• 3–5 years of experience in brand marketing, content creation, or marketing coordination, preferably in a franchise or multi-unit environment
• Strong understanding of branding principles, marketing strategy, and customer engagement
• Proficiency in marketing tools such as Canva, Adobe Creative Suite, SOCi, Salesforce Marketing Cloud, or similar platforms
• Excellent communication skills—both written and verbal—with a strong attention to detail
• Proven ability to manage multiple projects and work cross-functionally in a fast-paced environment
• Self-starter with strong organizational and time management skills
• Passion for supporting franchise partners and helping families succeed
• Willingness to travel occasionally

Preferred

• Experience working in a franchise system or with multi-location brands
• Background in education, enrichment, or family-focused industries
• Familiarity with franchise marketing compliance and localized marketing strategies

Benefits

• The Perks Competitive salary? Check! Fun and relaxed work environment? Check! Free snacks plus regular group celebrations with your soon-to-be-closest friends? Double check! Plus, a 401k retirement savings plan, health insurance, vision care and more! This position is based out of our home office in Bedford, TX.