Responsibilities

• Develop and execute multi-channel digital marketing campaigns.
• Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to the Academy’s brand guidelines.
• Optimize customer acquisition costs (CAC) and work to increase long-term customer value through tailored messaging, segmented campaigns, and nurturing strategies.
• Work closely with internal clients across departments to ensure marketing campaigns are tailored to each program's specific needs and objectives while complementing the Academy brand.
• Lead the creation, development, and execution of marketing plans for Academy programs, including but not limited to the International Science Reserve, scientific conferences, and awards programs.
• Define clear campaign objectives, promotional strategies, and the optimal channel mix (e.g., digital, print, paid media) to maximize outreach and engagement.
• Ensure campaigns meet timelines and deliver measurable results.
• Collaborate with internal stakeholders to accurately identify and target key audience segments, crafting messages that resonate with each segment.
• Ensure that marketing communications highlight the unique value propositions and benefits of Academy programs and events, driving engagement and participation.
• Leverage existing team dashboards and create additional reporting mechanisms to measure and report on the effectiveness of marketing campaigns, using metrics such as impressions, open rates, click-through rates, and conversion rates.

Requirements

• Undergraduate degree required. Minimum of 4 years experience in digital marketing.
• Experience with the majority of the below:
• Paid social and digital advertising platforms, including Meta, Linkedin, and Google Adwords.
• Project management tools including Asana and Airtable.
• Google analytics/campaign tracking.
• Web/landing page conversion optimization.
• Segmentation and customer messaging
• Partnership marketing/leveraging event organizers, authors, members, and other marketing partners.
• Experience working in a matrixed organization that requires other teams to contribute to a campaign plan.
• Strong copywriting and art direction skills.

Preferred

• Prior experience in a science-based organization and or an event organization is a plus.

Benefits

• affordable health insurance, a retirement plan with matching employer contributions, a personal and career development stipend, as well as generous paid time off policies.