Responsibilities

• Collaborate with marketing, creative, and media teams to create impactful marketing materials and advertisements.
• Establish and maintain brand guidelines to ensure consistency in messaging, design, and brand voice across all touchpoints and channels.
• Monitor brand implementation across departments and outlets to uphold the brand's guidelines and integrity.
• Assist in the planning, execution and oversight of marketing projects and campaigns
• Draft clear and concise creative briefs that define project scope, objectives, and deliverables
• Provide creative direction to produce branded, visually appealing, and impactful marketing materials
• Identify potential risks and challenges that may impact project timelines and take proactive measures to mitigate risks
• Educate and align internal stakeholders about brand guidelines and target audiences
• Ensure brand promise is delivered both externally through customer journey and internally with employees
• Utilize market research and consumer insights to identify market trends, customer preferences, and areas for brand improvement.