Brand Marketing Manager

New York, USA (On-site)

$105K/yr – $130K/yrMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand strategy and lifecycle communications to deepen loyalty, shaping campaigns and messaging across touchpoints.

  • Own brand strategy and lifecycle campaigns to deepen loyalty and emotional connection.
  • Must-have: 5+ years in Brand Strategy or Communications Planning.
  • Standout: Proven ability to translate insights into compelling briefs across campaigns.

Job Description

Responsibilities

  • Shape strategies and campaigns in partnership with the Lifecycle team to deepen customer loyalty, retention, and emotional connection with the brand.
  • Lead brand positioning and communications planning for lifecycle initiatives and new service or feature launches, ensuring each integrates seamlessly into the broader customer experience.
  • Translate consumer insights, performance data, and cultural signals into compelling creative briefs and storytelling opportunities that enrich the customer experience.
  • Uncover insights in collaboration with the Consumer Research function to inform messaging, inspire creative development, and identify new ways to connect with our audience.
  • Stay ahead of category and cultural trends to ensure the brand leads through innovative thinking and distinctive expression. Lead the charge on finding best-in-class ways to connect with consumers.
  • Bring strategic and creative solutions to known customer challenges—removing friction and strengthening brand love across touchpoints.
  • Oversee the development of brand-defining collateral—from digital content and member materials to packaging, app experience, and merchandise—ensuring every interaction reflects our voice and values.
  • Foster a test-and-learn mindset, using curiosity and creativity to explore new ways of engaging and delighting customers.
  • Drive long-term brand and communications strategies that deepen relationships and make every interaction feel personal and purposeful.
The Farmer's Dog logo

The Farmer's Dog

3.3 Glassdoor

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.We want everyone who works at The Farmer’s Dog to be their authentic selves. For dogs, authenticity is the default. For people, we need to be more intentional about creating an environment where authenticity is the norm. That’s why we’re committed to hiring and supporting a diverse workforce, and investing in policies, hiring processes, and training that create and sustain an inclusive team.

Founded in 2014
New York, New York, USA
931 employees (70 in marketing)
50% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
7.5M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
33.6%
Direct
55.3%
Referral
5.2%
Social
3.8%
Paid
2%

Headcount Trend

Current headcount: ~947

Marketing Team

Marketing Team Size
49 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$103.1M
Last Raise
$54M
Series C, 6 years ago

Funding History

  • Jan 2020
    Series C • $54M
  • Jan 2019
    Series B • $39M
  • May 2017
    Series A • $8.1M

Recent News