Responsibilities

• Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities
• Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans
• Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful
• Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities
• Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‑behinds)
• Develops content and thematic outlines with direction from Brand and Digital Marketing
• Owns end‑to‑end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
• Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance
• Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight
• Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)

Requirements

• Bachelor’s degree required
• 3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry
• Proven ability to balance strategic thinking with hands‑on execution
• Strong cross‑functional collaboration skills and ability to influence without authority
• Comfort operating in fast‑paced, ambiguous environments and making decisions with incomplete information
• Results‑oriented with emphasis on ROI and performance metrics
• Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‑ready materials

Preferred

• MBA or other advanced degree strongly preferred
• BA/BS in life sciences, molecular biology, or clinical science
• Experience supporting brand strategy, annual planning, or integrated campaign development
• Exposure to competitive intelligence, analytics, and market research/insights