Responsibilities

• Manage day-to-day marketing support for assigned current products, including product positioning, packaging updates, claims, selling materials, and consumer-facing messaging.
• Monitor product performance, distribution, velocity, competitive activity, and consumer feedback to identify opportunities to improve performance across the existing portfolio.
• Partner with Sales, Category Management, Insights, Supply Chain, Regulatory, and other cross-functional teams to support current product priorities and ensure brand consistency across channels.
• Support development and execution of brand plans that align with Bumble Bee’s business goals, consumer needs, brand positioning, and portfolio priorities.
• Translate brand strategy into clear marketing briefs, messaging priorities, campaign assets, packaging direction, sales tools, and internal communication materials.
• Help maintain consistent brand voice, visual identity, product claims, and consumer messaging across retail, digital, e-commerce, social, media, and sales channels.
• Support media planning and execution across appropriate paid, owned, and earned channels to build awareness, engagement, and consideration for assigned brands and products.
• Partner with agency and internal teams on campaign briefs, media calendars, creative asset development, trafficking needs, budget tracking, and performance reporting.
• Review media and campaign results to identify optimization opportunities and connect learnings back to brand plans and future activation decisions.
• Support segment-level strategy by helping define consumer targets, need states, usage occasions, channel opportunities, and portfolio priorities for current product lines.

Requirements

• Minimum 5 years of experience in brand management, trade marketing, or related roles in Consumer Packaged Goods
• BA/BS in Business, Marketing or related field required
• Experience executing marketing plans and supporting go-to-market strategies
• Strong analytical skills with ability to translate data into actionable insights
• Experience working with cross-functional teams and Sales organizations
• Strong communication and organizational skills