Responsibilities

• Lead the strategy, planning, execution, and optimization of marketing initiatives that drive newsletter and SMS audience growth.
• Identify and activate opportunities to increase sign-ups across marketing campaigns, events, partnerships, products, and owned channels.
• Establish growth goals, success metrics, and performance benchmarks.
• Design audience journeys that improve conversion, engagement, and long-term audience value.
• Recommend improvements to audience targeting, messaging, personalization, and lifecycle communications.
• Partner across Editorial, Consumer Revenue, Product, and other teams to support audience growth objectives.
• Lead marketing initiatives where newsletter or SMS growth is the primary objective.
• Partner with the Senior Brand Marketing Manager, Integrated Campaigns to incorporate audience growth strategies into broader marketing initiatives.
• Collaborate across teams to execute audience acquisition and engagement programs.
• Identify and test new growth tactics, channels, partnerships, and promotional opportunities.