Responsibilities

• Lead development of brand positioning in partnership with the VP of Brand Marketing, serving as its primary steward across the organization.
• Own and enforce brand identity standards and messaging consistency across all deliverables, channels, and cross-functional outputs.
• Drive marketing strategies and integrated campaign plans aligned to annual and quarterly business objectives, owning the Brand Marketing Department's roadmap from brief to execution.
• Lead content calendar planning across key narratives, organizational moments, commercial opportunities, and cultural trends — translating insights into channel strategies and creative direction.
• Direct cross-functional development of brand and consumer-facing marketing assets — including graphics, video, and copy — ensuring alignment with brand standards and campaign objectives.
• Champion creative ideation across departments (Partnerships, Production, Consumer Products, Digital, Social, etc.), delivering actionable strategies that serve both short- and long-term brand goals.
• Own end-to-end execution of brand campaigns tied to tentpole events and activations, from strategic planning through on-site delivery.
• Support CRM program development, data management, and lifecycle marketing initiatives in collaboration with relevant stakeholders.
• Oversee special projects, product launches, and brand initiatives, managing scope, timelines, and cross-functional alignment.
• Develop and execute community-building activations that advance social impact goals and drive measurable brand growth.

Requirements

• Seven years of related brand management and/or marketing management experience required.
• Bachelor’s degree or higher preferred, or equivalent experience.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Preferred

• Bilingual English/Spanish is a plus.