Brand Marketing Manager, AI Education Adoption

San Francisco, CA (On-site)

$141K/yr – $206K/yrMid Level6+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end adoption program for Gemini by activating educators and institutions through scalable content marketing, asset amplification, and cross-team collaboration to promote training assets.

  • Lead partnerships with Impact and Brand teams to advance educator-focused campaigns
  • Develop and amplify training assets such as Gemini Academy and toolkits

Job Description

Responsibilities

  • Activate schools, universities, and educators to spur Gemini adoption through scaled content marketing and amplification of Impact programs.
  • Develop content and drive asset amplification, partnering with the Impact team to promote and improve training assets (e.g., Gemini Academy, Higher Ed toolkits) and identifying missing training needs.
  • Help partner with Brand team to launch AI literacy initiatives at the intersection of families and teachers, to empower educators to have fruitful conversations around screen value and better relationships about AI in the classroom with families.
  • Demonstrate the Gemini value by finding "hidden gems"—educators doing incredible things—and turning their workflows into high-impact stories for adoption campaigns. Build a "library of inspiration"—a repository of real-world examples, assets, and stories about educators.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects

Preferred

  • Experience in education or developing assets, messaging, and narratives for marketing campaigns.
  • Experience designing end-to-end marketing strategy and scaled adoption marketing initiatives.
  • Experience building collaborative relationships across job functions (e.g., business development, product management, brand marketing).
  • Experience working in a fast-paced environment.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Excellent project management skills and experience managing customer engagement, creative agencies, and cross-functional teams.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
39