PREMIUM GUARD INCORPORATED

Brand Marketing Manager (55785)

Memphis, TN (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 5 months ago

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Job Summary

This role leads brand strategy, cross-channel campaigns, and cross-functional marketing for Premium Guard. It requires 6–8+ years of brand marketing, experience with product launches and integrated campaigns, and a strong analytics mindset. The position collaborates with product, engineering, and retail teams to align messaging and drive growth across retail, digital, and marketplace channels.

Job Description

Responsibilities

  • Brand Strategy & Positioning Define and refine brand positioning, messaging architecture, and competitive differentiation
  • Ensure consistent brand identity across packaging, digital, retail, and marketplace channels
  • Monitor market trends, competitor activity, and consumer insights
  • Campaign & Launch Execution Lead go-to-market strategy for new product launches and major brand initiatives
  • Develop integrated marketing campaigns across digital, retail, social, and trade channels
  • Coordinate timelines, creative briefs, and cross-functional execution
  • Own and manage launch calendars aligned with product roadmaps and retail timelines
  • Develop detailed campaign briefs and timelines to ensure seamless execution
  • Project manage marketing initiatives from concept to launch, ensuring on-time delivery across all channels
  • Retail & Channel Support Support sales with marketing materials, presentations, and retail activation assets

Requirements

  • 6–8+ years of brand marketing experience
  • Experience managing product launches and integrated campaigns
  • Strong understanding of retail, marketplace, and digital marketing ecosystems
  • Proven ability to translate product features into strong consumer messaging
  • Analytical mindset with comfort interpreting performance data
  • Excellent project management and organizational skills
  • Experience in automotive, CPG, or multi-SKU environments preferred