Responsibilities

• Develop and execute Claude's enterprise brand strategy, positioning, and messaging architecture across the full enterprise buying committee
• Translate Claude's technical and research differentiation into business-value narratives tailored for technical, economic, and executive buyers
• Partner with product marketing, demand generation, and growth marketing teams to ensure brand programs directly influence funnel engagement.
• Lead distinctive, category-defining campaigns — briefing and championing bold creative work with internal and agency partners and protecting it through stakeholder review
• Build measurement frameworks that prove brand's contribution to commercial outcomes, from awareness and preference shifts to sales cycle impact
• Provide brand air cover for the revenue org during competitive deals, market moments, and target-account programs
• Build key brand tools that allow enterprise marketers to move fast supporting the field, partner, and customer marketing teams. Ensure there is capacity available to support their program needs.
• Ensure enterprise brand metrics are being developed and measured on a regular basis and are used to inform enterprise marketing work

Requirements

• B2B brand marketing experience at companies selling complex technology platforms to enterprise buyers
• Demonstrated track record of building or repositioning business brands to establish category leadership in fast-moving, competitive markets
• Experience partnering with product marketing, enterprise marketing, and sales to build programs that measurably influence pipeline and win rates
• Strong creative judgment and experience briefing and partnering with creative teams to deliver distinctive campaign work
• Experience establishing measurement frameworks that prove brand's contribution to commercial outcomes
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Preferred

• 12+ years of B2B brand marketing experience, with significant time at enterprise technology companies
• Experience building and scaling a brand function from scratch or through a period of rapid growth
• Background marketing AI, developer platforms, cloud infrastructure, or other technical enterprise products
• Experience repositioning against dominant incumbents or displacing entrenched competitors in enterprise accounts
• Familiarity with the AI safety landscape and the importance of responsible AI development
• Experience developing global enterprise marketing strategies
• A passionate interest in AI and its potential to positively impact society

Benefits

• we offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.