Responsibilities

• Define and own Merrell’s global brand marketing strategy across Hike, Trail Run, Lifestyle, and Apparel.
• Architect a clear brand POV that connects performance credibility with cultural relevance and lifestyle expression.
• Build strategic priorities, guardrails, and decision frameworks that guide regions, agencies, and internal teams.
• Act as a senior thought partner to executive brand and commercial leadership, shaping long-term brand direction and category bets.
• Own the development and delivery of integrated global campaigns that challenge category norms and redefine what the outside – and Merrell – mean in modern culture – from strategic brief through execution and performance assessment.
• Lead U.S. integrated campaign planning and execution as the model market, ensuring excellence across DTC, wholesale, retail, media, digital, and experiential.
• Define campaign architecture, messaging frameworks, and seasonal storytelling systems that scale globally while enabling local relevance.
• Make clear tradeoffs across initiatives, timelines, and investments to maximize impact and speed.
• Establish clear campaign documentation, calendars, and milestone tracking across global teams.
• Translate consumer, shopper, cultural, and competitive insights into differentiated brand and campaign strategies.

Requirements

• Bachelor’s degree required; MBA or equivalent experience preferred
• 10+ years of experience in brand or integrated marketing within global consumer brands
• Proven experience leading global, cross-functional marketing initiatives
• Demonstrated ability to lead brand transformation, evolving legacy brands while preserving core credibility
• Track record of challenging category norms and elevating brand relevance through bold, insight-led ideas
• Demonstrated ability to translate strategy into high-impact creative execution
• Strong understanding of consumer behavior, cultural trends, and global markets
• Fluent in marketing analytics, including sell-through, brand metrics, and campaign performance
• Comfort leading through ambiguity and change, setting direction and momentum in fast moving environments
• Strong commercial acumen with experience connecting brand investment to growth and ROI

Benefits

• Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.