Brand Manager ZYN - Consumer Programs

Stamford, CT (Hybrid)

$132K/yr – $165K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end consumer programs—from strategy and journey mapping to asset creation and cross‑functional execution—driving engagement, loyalty, and measurable program performance.

  • Lead development and optimization of consumer programs (e.g., ZYN Rewards, Club 3|6) to boost engagement and retention.
  • Collaborate with Marketing, Digital, Trade Marketing, Legal, and external partners to ensure compliant, impactful campaigns and assets.
  • Track performance, extract insights from engagement metrics and market trends, and manage budgets and resources across programs.

Job Description

Responsibilities

  • Lead development, redesign, and optimization of consumer programs, including ZYN Rewards and Club 3|6 integration, to drive engagement and loyalty.
  • Own consumer program strategy, journey mapping, and execution in partnership with cross‑functional teams.
  • Lead creation of multi‑category consumer assets, ensuring consistent messaging, creative standards, and scalable execution.
  • Develop toolkits, messaging frameworks, and visual assets to support downstream activation across categories and channels.
  • Collaborate closely with Marketing, Digital, Trade Marketing, CE&A, Legal, and external partners to execute approved programs.
  • Support advertising and promotional development, including creative briefs, asset review, copy clearance, and production.
  • Partner with research teams to generate consumer insights, develop stimuli, and optimize program performance.
  • Analyze and report on consumer engagement metrics, program performance, market trends, and segment insights.
  • Manage and track consumer program budgets, including spend versus plan and month‑end reporting.
  • Support special projects, portfolio initiatives, and international alignment as needed.
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3