Brand Manager, VOLUME 0

New York City, NY (On-site)

$90K/yr – $125K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the brand and growth engine for a literary brand, building a subscriber funnel, online presence, and partnerships that drive readership and revenue.

  • Growth ownership: Own the subscriber funnel and online presence across website, email, social, and paid ads.
  • Operations and partnerships: Onboard and coordinate freelancers and contributors; explore collaborations and sponsorships.
  • Measurement and action: Measure performance, report insights, and translate into concrete next steps and experiments.

Job Description

Responsibilities

  • Build a subscriber funnel and online presence to build the business
  • Manage and align the following elements: Website, Email program, Social media, Paid ads
  • Measure and report on performance drawing insights and translating into actionable next steps
  • Onboard, coordinate and work with freelancers and other contributors
  • Potentially participate in or lead: Ad sales and sponsorships
  • Collaborations and partnerships

Requirements

  • 4+ years of experience in brand marketing, creative direction, or social strategy at a consumer or lifestyle brand, ideally with a mix of in-house and agency experience
  • Experience building an enrollment funnel for a content/media/consumer brand
  • Interest in and knowledge of the indie literary and magazine businesses
  • You push boundaries and take creative risks with your ideas
  • You are scrappy, hands-on, and hard working
  • Ability to perform analysis and do math
  • You are looking for an in-office job
Book of the Month logo

Book of the Month

Our mission is to bring the best new fiction forward. Celebrating and championing emerging authors and the distinctively fresh work they are uniquely capable of writing. Providing our readers with books they might not have found elsewhere. Since our founding in 1926, we’ve chosen many unknown books that later became iconic works of American fiction.Want to join the club? We’re always looking to hire new teammates, so check out our job posting.

Founded in 1926
New York, New York, USA
67 employees (33 in marketing)

Traffic Signals

Monthly Visitors
673.7K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
31%
Direct
59.5%
Referral
4%
Social
5%
Paid
0.4%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
26 (39% of company)
Median Career Experience
10 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
3

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