Brand Manager Specialty Care - Rheumatology & Gastroenterology

Lisbon, ME (Unknown)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and execution for specialty care brands in a multi-country, matrix environment.

  • Own end-to-end brand strategy, plans and execution.
  • Must-have: Experience leading a brand within a broader portfolio.
  • Standout: Cross-functional collaboration with Sales, Medical, Regulatory, and partners.

Job Description

Responsibilities

  • Act as the brand lead for one or more assigned brands, with end‑to‑end accountability for strategy and execution
  • Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
  • Translate market, customer and patient insights into clear positioning, messaging and campaigns
  • Lead multi‑channel / omnichannel marketing initiatives across field, digital, congress and remote channels
  • Ensure consistent, compliant brand storytelling across all customer touchpoints
  • Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
  • Collaborate with partner stakeholders to ensure alignment and high‑quality execution
  • Support field teams with approved brand materials and messaging
  • Manage agencies and vendors, including briefing and delivery of marketing assets
  • Own brand‑level budgets, forecasts and spend tracking

Requirements

  • Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
  • Demonstrated experience leading individual brands within a broader portfolio
  • Strong strategic thinking combined with hands‑on execution capability
  • Proven ability to work effectively in matrix and multi‑stakeholder environments
  • Strong analytical and commercial mindset
  • Excellent communication and stakeholder‑management skills

Preferred

  • Experience in immunology, gastroenterology or dermatology
  • Exposure to multi‑country or regional brand roles
  • Experience working with biologic and/or oral therapies
  • Omnichannel marketing experience within a regulated environment
IQVIA logo

IQVIA

3.9 Glassdoor

IQVIA (NYSE:IQV) is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. IQVIA’s portfolio of solutions are powered by IQVIA Connected IntelligenceTM to deliver actionable insights and services built on high-quality health data, Healthcare-grade AITM, advanced analytics, the latest technologies and extensive domain expertise. With approximately 88,000 employees in over 100 countries, including experts in healthcare, life sciences, data science, technology and operational excellence, IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific progress, in an effort to advance healthcare. To learn more, visit www.iqvia.com.

Founded in 1998
Durham, North Carolina, USA
80K employees (2,139 in marketing)
77% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
42.3%
Direct
44%
Referral
6.2%
Social
7%
Paid
0.3%

Headcount Trend

Current headcount: ~80.3K

Marketing Team

Marketing Team Size
1,626 (2% of company)
Median Career Experience
17 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$3.5B
Last Raise
$2B
Post IPO Debt, 10 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $2B
  • Nov 2023
    Post IPO Debt • $500M
  • May 2023
    Post IPO Debt • $1B

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