Brand Manager, Safer at Woodstream Corporation | Lancaster, PA

Woodstream Corporation

Brand Manager, Safer

Lancaster, PA (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Owns and grows a high-impact consumer brand portfolio, translating strategic priorities into annual plans, leading cross-functional execution, and delivering profitable growth through product innovation, pricing, and channel expansion.

Own multi-year brand and portfolio strategy across P&L, product, and lifecycle management.
Align Sales, Trade Marketing, and Digital teams to drive line reviews, launches, and retail growth, while monitoring performance and optimizing ROI.

Job Description

Responsibilities\n- Portfolio Leadership: Develop and execute multi-year brand and portfolio strategies that deliver sustained, profitable growth.\n- Growth Levers: Product innovation (with NPD) and lifecycle management to drive category expansion.\n- Commercial Excellence: Pricing, promotion, and mix optimization to maximize contribution.\n- Trade & Distribution: Distribution growth and retailer/shelf execution to improve availability and share.\n- Communications & ROI: Marketing communications strategy plus investment effectiveness and ROI.\n- Resource Allocation: Active leadership within corporate priorities to focus resources on high-impact opportunities.\n- Cross-Functional Execution: Partner with Sales and Trade Marketing to drive line reviews, launches, and customer-specific growth.\n- Leadership cadence: Occasional engagement with Woodstream’s Board of Directors as needed.\n- Planning & Roadmaps: Translate strategic priorities into annual plans, KPIs, and execution roadmaps.\n- Financial Ownership: Own brand P&L, delivering against NIS, EBITDA, and contribution margin targets.\n- Performance Management: Monitor plan performance and adjust strategy to meet objectives.\n- Margin & ProTrack: Support margin improvement initiatives across the portfolio.\n- Collaboration: Coordinate with Supply Chain, Manufacturing, and Demand Planning to ensure on-time delivery.\n- Risk Management: Proactively identify risks and remove barriers to cross-functional alignment.\n

Woodstream Corporation

Woodstream has been manufacturing and marketing consumer products for over a century. Nearly doubling in size in the past few years, Woodstream’s growth has been driven by a customer-driven approach to product development, a dedicated design organization that focuses on innovation, quality, and safety, and a commitment to an industry-leading level of service for retailers and end-user customers. Notably, we have executed numerous strategic acquisitions, successfully managed the subsequent integration activities, and assembled a robust portfolio of company-owned brands to better serve the market. Corporate management focuses on cross-segment and cross-business synergies that can increase overall company margins, operational efficiencies, market share, retail relationships, and revenue growth.Our strategies are straightforward – build brand awareness and acceptance of our superior products, continue to develop proprietary technologies, commercialize innovative new products, drive products through our diversified and growing distribution network, and maximize long-term profitability while increasing market share and revenues in key vertical markets. With our proven brands, efficient manufacturing and sourcing, consolidated distribution, strong customer relationships, and innovative products, we have created a solid foundation for continued growth from which we can expand market share and build competitive advantages in all markets.

Lancaster, Pennsylvania, USA

516 employees (43 in marketing)

www.woodstream.com