Responsibilities

• Lead execution of annual marketing plans spanning Big Bets to evergreen initiatives with cross-functional teams and agencies.
• Lead annual innovation initiatives through the stages & gates process, contributing to concept development, positioning, and commercialization strategy.
• Translate consumer insights and business performance into actionable opportunities for brand growth. Identify risks, gaps, and opportunities in plans and proactively recommend solutions.
• Enable omnichannel brand experiences with Marketing Technology team and AI tools. Stay abreast of the dynamic digital ecosystem and pivot brand plans when needed.
• Collaborate with EPICS and IMX teams to ensure consistent, high-impact activation across brand assets and channels.
• Drive alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.

Requirements

• Bachelor’s degree in Marketing, Communications or Business required.
• MBA or equivalent advanced degree preferred.
• 4-5 years of experience in brand marketing or product ownership in CPG. Strong experience in NARTD category is preferred.
• Demonstrated success in managing brand initiatives and cross-functional execution.
• Experience with Nielsen or IRI and other quantitative research tools. Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.
• Ability to lead cross-functional teams while manage multiple stakeholders and drive alignment across complex organization
• Experience with pack and/or product innovation process spanning briefing, consumer & product testing through to execution.
• Exceptional organizational skills and attention to detail, ensuring initiatives are executed flawlessly
• Strong storytelling skills and experience evaluating creative output to ensure strategic alignment and consumer impact
• Ability to operate in a fast-moving, competitive environment

Preferred

• MBA or equivalent advanced degree preferred.
• Strong experience in NARTD category is preferred.