Responsibilities

• Help drive strategic brand planning; manage the execution of the marketing plan to ensure efficient and effective use of the budget
• Create strategy for new launches and work directly with COGS to inform pricing
• Manage Fiber Well product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.
• Brief marketing, eComm, web, and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
• Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
• Drive growth and profitability of the Fiber Well brand
• Develop and enforce brand guidelines across all facets of marketing
• Trend and sales analysis using POS and Nielsen Data
• Review and ensure the profitability of promotional activity
• Conduct monthly sales forecasting, inventory analysis, and planning to ensure proper in-stock levels

Requirements

• Bachelor’s degree or equivalent experience required
• 5+ years in product/brand marketing; experience in the CPG industry a plus
• Ability to identify and interpret trends
• Analytical, strategic, and creative thinker
• Brand financial planning experience
• Proven experience in planning, delivering, and measuring direct marketing campaigns
• Advanced Microsoft Excel and PowerPoint skills are required
• Willing to travel to trade shows, sales meetings and/or retailer presentations

Benefits

• Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!