Brand Manager - Performance

Hoboken, NJ (On-site)

$103K/yr – $154K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own and drive the Condiments portfolio strategy from end to end, including annual planning, budget and channel allocation, product and media mix, and cross-functional execution with a focus on market share growth and launch velocity.

Job Description

Responsibilities

  • Own business strategy and execution across the Condiments portfolio, inclusive of Hellmann’s/Best Foods, Maille and Sir Kensington’s.
  • Set the annual strategic plan and investment strategy, including owning establishing the key end-to-end tentpole drive periods, budget and channel allocation, and ownership of the regional and sports marketing strategies.
  • Lead the portfolio and assortment strategy, including launch planning and support allocation across formats, segments, regions and retailers.
  • Manage overall Condiments market share performance tracking and action planning.
  • Own marketing performance across the funnel, including media effectiveness, brand marketing ROI, promotional programs and share growth.
  • Translate data (POS, panel, digital, media) into clear actions that unlock growth opportunities.
  • Partner closely with Customer Development to align on commercial and retail strategies, ensuring seamless integration of national and shopper marketing.
  • Translate national marketing programs into unmissable point-of-sale materials, and trial-driving and promotional programs.
  • Partner with Innovation teams to develop best-in-class go-to-market plans for new launches. Build strong trial driving & marketing programs to ensure early velocity KPIs are achieved.
  • Lead integration of innovation into broader demand plans to maximize launch impact and in-market success.

Requirements

  • BA or MBA required
  • 5-7+ years' of experience in brand marketing, performance marketing and/or demand creation, ideally within CPG.
  • Strong business acumen and commercial rigor, able to establish clear strategies and structured plans to mobilize excellent execution.
  • Deep understanding of full-funnel marketing, including the interplay of media, digital, shopper and lower funnel tactics in driving commercial results.
  • Strong analytical mindset with the ability to translate data into business impact.
  • Demonstrated ability to interface and effectively work with a variety of internal & external partners to deliver integrated programs & business results.
  • Strong prioritization skills and ability to manage multiple brands and workstreams simultaneously.

Preferred

  • Passion for food, culture, and building brands that connect with consumers

Benefits

  • Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR
128K employees (15,146 in marketing)

Salaries

Posted range

$103K/yr – $154K/yr

Taken straight from the job posting.

See all Unilever salaries

Funding

Total Funding
$20.9M
Last Raise
$20.9M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $20.9M

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.9%
Direct
38.4%
Referral
11.1%
Social
8.6%
Paid
0.8%

Headcount Trend

Current headcount: ~128K

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Brand Manager - Performance

Unilever · Hoboken, NJ · On-site