Brand Manager-North

Sarasota, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize multi-office marketing programs from planning through performance reviews, collaborating with vendor partners and internal teams to drive adoption and impact.

  • Manage marketing plans across offices and track performance, partnering with vendors to optimize results.
  • Create creative briefs and coordinate with digital and content teams to oversee production.
  • Act as frontline liaison for Office Managers, addressing issues and driving adoption of new initiatives.

Job Description

Responsibilities

  • Implement Marketing Plans and Monitor Performance: Execute marketing plans within the offices and closely monitor their performance. Collaborate with all vendor partners to identify opportunities for optimization.
  • Develop Creative Briefs and Collaborate with Digital and Content Team: Write creative briefs for campaigns and engage with the creative team to oversee the production process.
  • Promote New Initiatives to Office Managers: Act as an advocate for new initiatives, engage with Office Managers to ensure their successful adoption.
  • Review Reports and Provide Updates: Regularly examine reports and offer updates and optimization suggestions to the Brand Director.
  • Frontline Support for Office Managers: Serve as the first point of contact for office managers, handling phone calls and addressing issues promptly, diving deeper into the root causes when necessary.
  • In-Person Office Visits: Conduct in-person meetings with the offices to maintain a direct connection and address any concerns or opportunities.
  • Design Content: Create campaigns and design emails and social media content for the Curated Brand Offices

Requirements

  • Bachelor’s degree in marketing, public relations, project management, or related field.
  • Minimum 2+ years of marketing and advertising experience with multi-location company.
  • Strong writing skills with the ability to create compelling marketing messaging tailored to different demographics and brand identities.
  • General understanding of KPIs and analytical driven decision making.
  • Excellent problem-solving, organizational, & verbal communication skills.
  • Must work in a fast-paced, collaborative environment, be comfortable offering opinions and new ideas, and take direction well.
  • A positive attitude when working with and helping others

Dental Care Alliance

As one of the country’s largest dental support organizations, we have more than 400 affiliated dental practices in 24 states.Founded in 1991 and headquartered in Sarasota, FL, Dental Care Alliance supports more than 400 affiliated dental practices in 24 states, making it one of the largest multi-branded dental support organizations in the country. DCA-affiliated practices provide a full suite of dental services, including general dentistry, hygiene, pediatric dentistry, orthodontics, endodontics, periodontics and oral surgery. Our platform is powerful and cultivates lasting relationships. Experienced, licensed Clinical Directors ensure superior standards of care, and our affiliated dentists share our commitment to practicing with honesty, integrity and compassion. The future is now.We’re committed to continually advancing our offices and clinical teams through ongoing training and access to the latest advancements in treatment and equipment. We provide the support necessary to allow our providers to focus on the one thing that matters most: the patients. We invest in our practices and our teams to empower them to stay focused and committed to quality care.Just as each tooth has a counterpart and a strong support system, we are a team working together toward the common goal of providing patients with an exceptional dental experience. Teamwork is what makes a smile, and it’s how we work. It’s always been our philosophy that happy dentists equal healthy smiles. Our model is optimized for growth. Our mission is superior, streamlined, patient-focused dental care.All DCA practices benefit from our successful dental practice model with consolidated support. We provide: • Human resources, payroll and benefits • Marketing • Purchasing • Accounting & accounts payable • Insurance support • Facility support • Staff training and C.E. courses • OSHA compliance • CPR certification • Integrated information technology

Founded in 1991
Sarasota, Florida, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
11.4K
Traffic Source Mix
Search
37.2%
Direct
46.3%
Referral
8.3%
Social
6.9%
Paid
1.2%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
26 (2% of company)
Median Career Experience
11 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 5 years ago