Responsibilities

• Lead implementation of Neostrata Brand Growth Plan in US, including deep understanding of professional skincare category and developing and executing strategic objectives, key initiatives, and financial targets.
• Lead US channel strategy and growth, including active evaluation & acquisition of professional channel partners and acceleration in ecommerce.
• Lead Neostrata brand positioning, equity and communications, and pulling through to professional, digital and social content.
• Lead go-to-market strategy & plans across professional & consumer touchpoints--including professional marketing events & outreach, public relations, KOLs and influencer, digital & social media.
• Lead product and portfolio strategy.  Partner with internal innovation team to shape 3Y product and clinical innovation pipeline.
• Lead budgeting and implementation of brand marketing investment, ensuring delivery of key brand growth and financial commitments.
• Partner with Finance and channel partners to build financial projections in US operating plan, business plan and ongoing financial updates.  Represent the financial position relative to plan and risks & opportunities.
• Partner with ex-US markets and international distributor team members to cascade Neostrata equity & strategies and enable brand growth globally.

Requirements

• Candidates must be legally authorized to work in the United States.
• A BA/BS in Marketing or a related business field is required,
• A minimum of 5 years of work experience in consumer or professional marketing or sales is required.
• Prior P&L, forecasting and business planning experience is required.
• Strong strategic thinking skills, ability to zoom out to set big picture business and financial strategy, while zooming in to ensure exceptional analytics and execution.
• Strong communication, presentation, and listening skills, with ability to form productive partnerships and lead cross-functional teams.
• Strong negotiation and influence skills, with both internal and external partners, seeking to create joint value for all stakeholders.
• Self-motivation, results-orientation, and creative thinking to solve with courage and care fiercely for consumers and customers.
• Strong capabilities in prioritization, balancing multiple projects/initiatives at once.
• Ability to manage through complexity and ambiguity to plan for future consumer and customer needs.

Preferred

• MBA
• Prior experience in marketing and/or sales in professional skincare as well as ecommerce is strongly preferred.