Responsibilities

• Live Content Strategy • Own the integrated live content marketing calendar across MLB The Show.
• Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
• Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.
• Customer Engagement & Lifecycle Marketing • Develop player engagement strategies across the customer lifecycle.
• Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement.
• Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
• Partnership on the product lifecycle and post launch promo strategy and schedule
• Paid Media • Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
• Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
• Ensure paid media is integrated with lifecycle, content, and product beats.

Requirements

• 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
• Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
• Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
• Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
• Strong analytical mindset and comfort working with data.
• Excellent communication and stakeholder management skills.

Preferred

• Experience with player retention, CRM, or lifecycle marketing programs.
• Experience working with sports, entertainment, or gaming communities.
• Experience partnering with analytics and community teams to inform marketing decisions.

Benefits

• top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.