Intl Assoc Amusement Parks

Brand Manager

Orlando, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own global brand marketing for IAAPA by shaping strategy, content, and paid media across events with cross-functional teams and data-driven optimization.

  • Strategic Marketing: Develop and implement plans for global events and initiatives across IAAPA’s portfolio.
  • Content & Copy: Create persuasive copy and ensure brand identity across digital and print assets.
  • Digital Campaigns: Plan, execute, and optimize paid media and analytics to improve awareness, engagement, and conversions.

Job Description

  • Strategic Planning: Develop and implement marketing plans and materials for global events and initiatives, including but not limited to IAAPA Explores, IAAPA Honors, IAAPA Foundation, IAAPA LEGENDS, Global Professional Development, Safety and Security, IAAPA Career Center, and other assigned projects.
  • Content Creation and Copywriting: Develop compelling, persuasive copy for a wide range of marketing assets, including email campaigns, social and web content, member-benefit descriptions, and promotional materials.
  • Digital Marketing and Paid Media: Plan, execute, and optimize digital campaigns across paid search, social, and display channels to drive awareness, engagement, and conversions.
  • Cross-Functional Collaboration: Build and maintain strong working relationships across all IAAPA departments and regional teams.
  • Support attendee and exhibitor marketing campaigns for select IAAPA Expos and additional global initiatives as needed.
  • Contribute to the development and implementation of global membership engagement programs designed for member acquisition and retention.