Responsibilities

• Brand Building & Market Activation
• Collaborate with the Marketing Director , Brand Team , and Sales Team Export to implement brand-building activities for KUN.
• Drive consumer insights and market research initiatives to inform strategy and campaigns.
• Plan and execute communication and promotional activities to strengthen brand awareness and product visibility.
• New Product Launches
• Work closely with the International Market Brand Team in Vietnam to coordinate the launch of new products tailored to Local Country consumers.
• Ensure alignment with global brand guidelines while adapting to local market needs.
• Team Leadership & Partner Engagement
• Supervise and coach the Assistant Brand Manager (ABM) to develop a team with deep consumer understanding and strong product knowledge.
• Build and maintain strong relationships with key partners in the local country, including Modern Trade (MT) , General Trade (GT) , and Distributors , to ensure the successful execution of brand activities.

Requirements

• Bachelor’s degree in marketing, International Business, Business Administration, Economics
• 2+ years of experience in the same role in Milk (preferably UltraMilk, IndoMilk, Nestle …), Food, Beverage or Nutrition company
• Strong capability to analyze consumer behavior, especially parents and kids aged 5–12, and translate insights into actionable marketing plans.
• Comfort with interpreting sales data, campaign KPIs, and ROI metrics.
• Solid project management abilities.
• Have good knowledge of platforms like Facebook, TikTok, and Instagram for the local country.
• Cross-Functional Coordination: Work closely with Sales, Activation, and the International Brand Team in Vietnam. Manage relationships with distributors, MT & GT channels
• Team Management & Coaching: Ability to supervise and mentor Assistant Brand Managers (ABMs). Build a team with strong product knowledge and consumer understanding.
• Communication & Storytelling: Strong verbal and written communication skills for internal alignment and external campaigns.

Preferred

• An MBA or advanced degree is a plus/advantage.

Benefits

• Competitive compensation and benefits package.