Responsibilities

• Develop creative copy and on-brand messaging for promotions, campaigns, launches, and marketing programs
• Promotions lead- collaborate in building campaign timelines, and promotional strategies- be the central point for discounting/ promotions across all the sales channels to ensure cohesive brand promotional calendar
• Regular scheduled communications to internal marketing channel leads of promotional calendar and messaging
• Support end-to-end new product launch planning, including messaging, timelines, positioning, and go-to-market coordination
• Track and analyze new launch performance versus forecast and provide actionable insights and recommendations to commercialization team
• Partner cross-functionally with product development, creative, sales, e-commerce, and external agency teams
• Monitor industry trends, competitive activity, and consumer insights to identify opportunities for growth
• Attend industry events and conferences to gain insight into competitive programming and provide actionable insights
• Help manage marketing assets, presentations, reporting, and other brand materials
• Analyze campaign performance metrics and prepare post-campaign recaps

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of experience in brand management, marketing, or product marketing
• Strong copywriting and communication skills with the ability to craft compelling brand messaging
• Analytical mindset with experience reviewing sales data, launch performance, and forecasts
• Experience supporting product launches and integrated marketing campaigns
• Highly organized with strong project management skills and attention to detail
• Independent, self-motivated, and able to manage multiple priorities simultaneously
• Ability to thrive in a collaborative, fast-paced environment
• Passion for skincare, beauty, wellness, and consumer trends
• Proficiency in Microsoft Office, Google Workspace, and project management tools (Claude AI a plus!)

Preferred

• Experience working with skincare, beauty, wellness, or consumer packaged goods brands
• Familiarity with influencer marketing, social media strategy, and digital campaigns
• Understanding of retail and e-commerce marketing strategies