Brand Manager - Cognac at Campari Group | New York City, NY

Campari Group

Brand Manager - Cognac

New York City, NY (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand-building across planning, activation, and portfolio strategy to grow value, equity, and market share for a multicultural-focused spirits brand.

Brand Strategy & Activation: Own integrated planning, consistent brand storytelling, and cross-channel activation across media, PR, events, and sponsorships.
Cross-Functional Execution: Align Global Marketing, Commercial, Sales, and agency partners to deliver on-brand programs and on-time launches.
Analytics & P&L: Translate consumer insights into opportunities, optimize pricing and A&P, and track performance to inform next-best actions.

Job Description

Brand Marketing Strategy: Lead development of Brand Planning and Strategy across all areas of Brand Management to deliver value, volume and market share growth goals while building short and long term brand image and equity.
Diagnose key issues and opportunities facing your portfolio and develop multi-year strategies to address these for your portfolio of brands.
Lead annual integrated marketing and communication planning, serve as brand(s) owner to ensure consistent brand strategy across all marketing touchpoints
Have a deep understanding of the current and potential multicultural consumer, with an emphasis on Black American cognac drinkers, and translate the intel into a brand strategy and execution plan.
Partner with internal media, PR, XP teams to develop strategy recommendations while optimizing ROI.
Lead consumer activation plan across advertising, digital and social media, public relations, special events, sponsorships, and trade
Work with external agencies, internal support functions, Global and creative partners to develop advertising and creative content plans.
Work with our partners in Global Strategic Marketing, Commercial & Customer Marketing, and Sales to ensure that brand building activities are executed properly and on time.
Manage the execution of new products across the supply chain
Develop strong insights to action to inform the effective commercial selling stories, sales decks, sales sheets for execution

Campari Group

4.0 Glassdoor

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier.The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people.The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/enPlease enjoy our brands responsiblyCampari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.

Sesto San Giovanni, Lombardy, ITA

5.5K employees (740 in marketing)

www.camparigroup.com

87% recommend to a friend

93% CEO approval