Responsibilities

• Develop and execute brand strategies to drive growth for assigned segments of Harvest Snaps and other local jewels (Weston’s etc.), aligned to business priorities and consumer needs
• Champion insight-led marketing plans that fuel innovation, drive household penetration, and build brand equity
• Own the P&L for assigned segments of the BFY portfolio, partnering closely with finance and cross-functional teams to manage budgets, track performance, and identify opportunities to optimize profitability
• Lead cross-functional initiatives in collaboration with sales, R&D, finance, supply chain, and external agency partners to bring ideas to market
• Manage day-to-day performance of the brand, including budget ownership, forecasting, volume planning inputs, and in-market tracking
• Support development and execution of integrated marketing campaigns, including creative brief development, media planning, shopper marketing, and post-campaign measurement
• Serve as a key partner to sales on customer-facing materials, brand stories, and retail-specific activation plans
• Monitor market trends, competitive activity, and category dynamics to identify risks and opportunities
• Translate consumer insights, category dynamics, and competitive activity into compelling innovation concepts with clear consumer benefits and commercial potential.
• Lead cross-functional project teams through Calbee’s Stage Gate process, partnering with R&D, Operations, Sales, Consumer Insights, and Finance to bring innovation to life: from ideation to launch

Requirements

• Bachelor’s degree required; MBA preferred
• 5-7 years of experience in consumer brand management or marketing in the CPG or Food & Beverage industry
• Strong understanding of brand-building fundamentals, including positioning, innovation, and integrated marketing
• Demonstrated ability to manage projects cross-functionally and bring initiatives to life in market
• Solid business acumen with experience in budgeting, volume planning, and P&L management
• Experience working with external agencies (creative, media, insights)
• Highly organized, resourceful, and action-oriented
• Strong written and verbal communication skills
• Passion for better-for-you foods and wellness trends is a plus
• Location: Northern California and able to work a hybrid schedule (minimum 3 days per week onsite at our Fairfield, CA office)