Responsibilities

• Brand Strategy & Integrated Planning: Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
• Brand Strategy & Integrated Planning: Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
• Brand Strategy & Integrated Planning: Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.
• Commercialization & Launch Leadership: Partner with Product/Innovation to build and execute commercialization plans for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
• Commercialization & Launch Leadership: Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables.
• Commercialization & Launch Leadership: Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable).
• Campaign Orchestration Across Specialty Teams: Lead the cross-functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
• Campaign Orchestration Across Specialty Teams: Partner with the Social team to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
• Campaign Orchestration Across Specialty Teams: Partner with the D2C team to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
• Campaign Orchestration Across Specialty Teams: Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus)
• 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing
• Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
• Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred

Preferred

• MBA preferred
• Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
• Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred