Responsibilities

• Build and manage the brand portfolio for multiple regional brands to meet established KPIs
• Manage and protect brand identity across all markets, ensuring consistent adherence to brand guidelines, messaging, and visual standards.
• Develop and execute integrated marketing campaigns for corporate and regional brands that drive measurable results, ensure timely activation, maintain consistent brand presence, and achieve volume and conversion goals.
• Lead the development and execution of marketing materials and collateral (print, digital, OOH, event materials, sales tools, etc.) in partnership with creative agency partners, ensuring all assets are strategically aligned and on brand.
• Support digital marketing initiatives including social media, website, SEO, and online reputation management.
• Conduct competitive and local market analysis to inform and optimize marketing strategies.
• Execute product launches (e.g., community promotion, clinical relationship programs, health education initiatives) to meet corporate and regional goals.
• Serve as primary marketing liaison for assigned facilities, regional operators, and corporate departments to ensure alignment and execution.