Brand Manager - Advil

Warren Township, NJ (Hybrid)

$142K/yr – $196K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the development and execution of omnichannel demand-creation strategies, build and lead an influencer arm, and drive omnichannel commerce with key retailers across platforms.

  • Lead earned and social-led marketing initiatives
  • Partner with agencies and creators to scale influencer programs
  • Collaborate with global, sales, and innovation teams on 2027 plans

Job Description

Responsibilities

  • Help to accelerate the transition to earned & social-led marketing, tasked with delivering robust omnichannel demand-creation plans that are rooted in consumer and culture
  • Enable a robust influencer arm from strategy through execution in partnership with agencies & creators
  • Drive omnichannel commerce with key retailers including Amazon, Walmart, and more
  • Develop & support best-in-class innovation execution plans for 2027 in partnership with global, sales, and innovation teams

Requirements

  • MBA Degree in Marketing or Related Field
  • 5+ years of commercial marketing experience (i.e. brand management, market research, consumer behavior, business analysis) including 2 years of CPG specific experience in a Consumer Healthcare environment
  • Digital Marketing and Analysis Experience
  • Budgeting and forecasting, commercial and financial acumen

Preferred

  • Prior brand management experience in U.S. consumer packaged goods brands, revenue growth management, route-to-market planning and analysis, advertising/media planning, P&L analysis / performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.
  • Demonstrated effectiveness as leader, facilitator, and team member, with strong communication skills.
  • Proficient in influencing, collaboration, conflict management, and decision making.
  • Proven ability to develop and apply strategic principles in relation to varied business activities

Benefits

  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Haleon

3.6 Glassdoor

Delivering better everyday health with our superior brands from Sensodyne to Centrum. Made using trusted ingredients and backed by science, our products are recommended by healthcare professionals. #WeAreHaleon

Founded in 2022
London, England, United Kingdom
18K employees (2,270 in marketing)
67% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
244.5K
Traffic Source Mix
Search
51.4%
Direct
36.4%
Referral
7.6%
Social
2.6%
Paid
1.9%

Headcount Trend

Current headcount: ~17.6K

Marketing Team

Marketing Team Size
1,977 (11% of company)
Median Career Experience
17 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$3.1B
Last Raise
Post IPO Secondary, 11 months ago

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