Brand Innovation Associate Manager

Rosemead, CA (Hybrid)

$90K/yr – $127K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand innovation and cross-functional project leadership to deliver on-brand initiatives, market insights, and effective launch strategies.

  • Must-have: Five-plus years in marketing and PM, preferably in retail/hospitality.
  • Standout: Deep brand stewardship and cross-functional leadership across launches.
  • Standout: Proven track record of on-time, on-budget delivery with contingency planning.

Job Description

Responsibilities

  • Serves as day-to-day project manager on key initiatives and/or national initiatives related to brand, sustainability, innovation testing and/or launches, legislative compliance, training, change management and/or team projects). Responsible for effective management and delivering results, on-time and on-budget delivery, contingency plans, and post-mortem learnings.
  • Contributes to strategy and plans (i.e. brand, innovation and/or internal and external marketing communications) by identifying and defining relevant guest, competitive and category data and insights that will drive business results for Panda.
  • Regularly conducts business impact analyses, defining parameters and metrics, using various data sources, including syndicated, category, competitive, guest and brand research, to optimize activities, plans and measure program success, including impact on store revenues, profitability and guest impact. May conduct market research, participate in product testing and similar Marketing activities.
  • Effectively communicates and manages cross-functional teams and/or agency partners on project goals and deliverables. Serves as lead communicator to inform management of relevant and key project milestones & updates.
  • Delivers deep consumer and product insights to inform communications strategy and innovation leadership for successful commercialization and launch.
  • Acts as a brand steward, having a deep knowledge of the brand architecture, positioning, and guest targets and applying this consistently across all marketing activities. Helps ensure consistent brand position through innovation.

Requirements

  • Bachelor’s degree in Marketing, Communications or related field required
  • Minimum five years of marketing and project management experience, preferably in a retail/hospitality environment
  • Successful completion of initial and periodically required trainings.

    Benefits

    • Hybrid Work schedule
    • 401K with company match
    • Yearly bonus opportunity*
    • Full medical, dental, and vision insurance *
    • On-site fitness center, biometric screen, and flu shot clinic
    • Discounts at Panda restaurants, theme parks, and gym memberships
    • Paid time off starting at 15 days with 7 federal holidays*
    • Continuous education assistance and scholarships*
    • Income protection including Disability, Life and AD&D insurance*
    • Bereavement leave*
    Panda Restaurant Group logo

    Panda Restaurant Group

    Panda Restaurant Group is the global leader in Asian dining and includes Panda Express, Panda Inn, and more. Founded in 1973 by Andrew and Peggy Cherng, we are a family-owned business with more than 2,600 restaurants worldwide. Our mission is to deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives.

    Founded in 1973
    Rosemead, California, USA
    17K employees (196 in marketing)

    Traffic Signals

    Monthly Visitors
    275.2K
    Traffic Source Mix
    Search
    40%
    Direct
    35.1%
    Referral
    23.2%
    Social
    1.5%
    Paid
    0.1%

    Headcount Trend

    Current headcount: ~17.1K

    Marketing Team

    Marketing Team Size
    79 (0% of company)
    Median Career Experience
    14 years
    Median Tenure
    6.8 years

    Funding

    Last Raise
    $10.6M
    Series A, 8 years ago

    Funding History

    • Dec 2017
      Series A • $10.6M
    • Sep 2017
      Series A • $9.2M
    • Jun 2016
      Series A