Responsibilities

• Edit, produce, and ship our weekly newsletter. Our founder writes it and wants to keep writing it. Your job: sharpen it, be a strategic thought partner, ship it on time, and make it the hub we repurpose everything from.
• Build our newsletter-to-blog strategy. Turn each issue into SEO-friendly long-form on our site so we squeeze max value, and search traffic, from content we already produce.
• Own our LinkedIn presence, the channel our audience lives on. You set the cadence and strategy that build trust and pull inbound.
• Run our webinars end to end. We run them as a team today; you take the wheel: promotion, setup, registration, run-of-show, and follow-up that converts attendees into leads.
• Repurpose the newsletter into long-form YouTube and short-form clips for LinkedIn, YouTube, Instagram, TikTok.
• Manage our studio and hire and direct a freelance video editor so content ships on schedule and on-brand. You'll handle Canva design yourself, no separate designer day one. We&aposll add design support as the engine grows.
• Deliver a predictable 5 to 10 qualified leads per week from owned channels by the end of your first 90 days, and cut our reliance on client podcast appearances to near zero.
• Optimize our existing lead magnets and nurture sequences so leads convert to booked calls.
• Build and refine nurture sequences from our content library so no lead goes cold.
• Track CAC and lead quality, and protect a high close rate on marketing-sourced calls.
• Plan, launch, and analyze paid ads (Meta, LinkedIn, YouTube) to amplify what's working organically and accelerate lead flow.
• Own the ad budget against a target cost-per-qualified-lead with rigor.
• Treat the founder's personal brand as a primary growth channel.
• Script the founder for VSLs, short-form, and long-form.
• Capture content with the founder in studio, at events, and with clients so we never miss a moment worth posting.
• Build a pipeline of speaking, podcast, and interview opportunities so inbound requests grow.
• Help launch our own podcast when the engine can support it.
• Guard our brand voice and visual identity across everything: written materials, decks, collateral, social.
• Oversee brand usage across the team so everything that ships is on-brand.
• Stay ahead on SEO, AI tools, and new tactics that help us stand out and get discovered.

Requirements

• 6+ years in content, brand, or growth marketing, ideally for a founder-led or creator-led brand.
• Helped scale a personal brand (Hormozi, Martell, Cole Gordon, etc)
• Thrived in a small, fast-paced startup where you owned outcomes, not tasks.
• Familiarity with ETA, SMB, finance, or high-ticket B2C is a strong plus.

Preferred

• Experience with ETA, SMB, finance, or high-ticket B2C is a strong plus.

Benefits

• Competitive benefits that support a high-performance, people-first culture.