Responsibilities

• Own growth planning and commercial performance for AFPA and ChiroCredit.
• Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals.
• Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention.
• Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets.
• Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels.
• Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows.
• Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms.
• Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives.
• Oversee marketing performance of the AFPA and ChiroCredit WordPress websites.
• Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience required.
• At least 5 years of digital marketing experience required, preferably within EdTech, healthcare, SaaS, or professional education.
• Demonstrated success driving measurable growth through integrated digital marketing strategies required.
• Experience managing marketing budgets, agencies, and multiple concurrent marketing initiatives required.
• Proficiency with HubSpot.
• Proficiency with Google Ads.
• Proficiency with Microsoft Advertising.
• Proficiency with Meta Business Manager.
• Proficiency with WordPress.
• Proficiency with Google Analytics 4 (GA4).

Preferred

• Experience marketing within EdTech, healthcare education, SaaS, or professional education.
• Experience marketing to healthcare professionals, fitness professionals, or wellness practitioners.
• Familiarity with continuing education, certification programs, subscriptions, or license renewal marketing.
• Understanding of regulated marketing environments, accreditation standards, or healthcare compliance.
• Experience with customer lifecycle marketing, cross-sell, upsell, and retention strategies.