Brand Experience Specialist - Los Angeles area at Specialized Bicycle Components | California, MO

Brand Experience Specialist - Los Angeles area

California, MO (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead field activation and rider-experience programs for Specialized, coordinating retailer demos, training, and events to grow premium brand engagement.

Own plan and execute retailer ride experiences, demo days, and regional activations.
Must-have: Bicycle Retail Mechanic or Team Mechanic with 5+ years in the industry.
Standout: Demonstrated leadership and cross-functional collaboration to align with product launches.

Job Description

Responsibilities

Partner with Business Development Managers (BDMs) and Sales
Align demo/experience plans to revenue targets and sell-through goals
Support sales pipeline by creating demand with rider activations
Participate in retailer business reviews and territory planning
Share field insights and product feedback to influence assortment decisions
Time allocation: 20–25%
Retail Education and Enablement
Deliver structured retail training programs on product, selling, and customer experience
Launch and onboard retailers to run premium demo programs
Teach staff how to convert demo riders to bike and equipment sales

Requirements

Bicycle Retail Mechanic or Team Mechanic
Field Marketing and consumer demo work
Clean driving record
Fluency in Microsoft Office programs
5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.

Preferred

Positive, opportunity-seeking mindset
Charismatic and authentic presentation abilities
Ability to understand the consumer and drive initiatives based on observed trends
Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams
Love of travel and van life
Weekend and evening events are mainstay of the schedule
Motivated flexibility to roll to the needs of the region

Benefits

Competitive pay with annual performance-based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well-being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance

Specialized Bicycle Components

3.4 Glassdoor

Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?

Founded in 1974

USA

2.5K employees (340 in marketing)

www.specialized.com

55% recommend to a friend

56% CEO approval