Responsibilities

• Support execution of defined workstreams within Synoptek’s brand, growth, and go-to-market initiatives.
• Conduct research to identify and prioritize key influencers, firms, publications, and communities across managed services, AI, and private equity ecosystems.
• Assist in executing outreach efforts across public relations channels, including analysts, contributors, and industry voices.
• Contribute to the development of thought leadership materials such as articles, briefs, and supporting content.
• Translate complex business and technology concepts into clear, concise, and audience-relevant content.
• Support the creation of client narratives and case studies highlighting business outcomes and value delivery.
• Assist in initiatives to enhance brand visibility across digital platforms, including search and AI-driven discovery channels.
• Contribute to ideation and execution of brand campaigns, collaborations, and content strategies.
• Demonstrate ownership by delivering assigned tasks with accountability and attention to quality.

Requirements

• Education: Customarily has at least a pursuing or recently completed degree in Communications, Marketing, Business, or a related field. Equivalent experience through academic projects, internships, or independent work may be considered.
• Job-related Experience: Exposure to research, writing, content development, or strategy through coursework, internships, or independent projects.
• Job-related Experience: Familiarity with business strategy, market research, or go-to-market concepts preferred.
• Job-related Experience: Experience working in fast-paced or ambiguous environments preferred.
• Job-related Skills/Attributes: Strong written communication and storytelling ability.
• Job-related Skills/Attributes: Analytical mindset with the ability to identify trends, patterns, and insights.
• Job-related Skills/Attributes: Familiarity with modern digital tools, including AI platforms (e.g., ChatGPT or similar).
• Job-related Skills/Attributes: Understanding of contemporary branding, content trends, and audience engagement.
• Job-related Skills/Attributes: Ability to balance structured thinking with creative execution.

Preferred

• Familiarity with business strategy, market research, or go-to-market concepts preferred
• Experience working in fast-paced or ambiguous environments preferred
• Exposure to social media, branding, or digital content creation is a plus