Brand Experience Associate

Tallahassee, FL (On-site)

$45K/yr – $50K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end customer experience for Lucky Goat Coffee, bridging in-café, digital, and community programs to drive consistent satisfaction and brand loyalty.

  • Customer Experience Ownership: Lead journey design, friction-spot resolution, and cross-functional alignment across Operations, Education, Marketing, and Franchise teams.
  • Brand & Community Focus: Build brand-consistent communications and nurture nonprofit partnerships and local events to strengthen market presence.
  • Measurement & Oversight: Track customer sentiment, satisfaction metrics, and program outcomes to inform continuous improvements and leadership reporting.

Job Description

Responsibilities

  • Champion a culture of hospitality and service excellence across all Lucky Goat Coffee locations.
  • Serve as the primary advocate for the customer by representing guest feedback and championing initiatives that enhance the Lucky Goat Coffee experience.
  • Analyze customer feedback, guest sentiment, and satisfaction trends to identify opportunities for operational and brand improvements.
  • Maintain and continuously improve the end-to-end customer journey across in-café, digital, retail, and franchise experiences.
  • Identify friction points throughout the customer experience and partner with Operations, Education, Technology, Marketing, and Franchise teams to implement solutions.
  • Develop and maintain brand standards for customer-facing communications across email, phone, social media, review platforms, and digital channels to ensure a consistent brand voice.
  • Conduct routine audits of customer-facing brand standards across cafés, digital platforms, the mobile app, and marketing touchpoints to ensure consistency and quality.
  • Oversee the customer experience across Lucky Goat Coffee’s digital platforms, including the mobile app, online ordering, loyalty program, and customer communication channels.
  • Coordinate Lucky Goat Coffee’s donation and philanthropy initiatives through the Lucky Goat Coffee Gives Back program.
  • Build and maintain strategic relationships with nonprofit organizations, schools, and community partners to strengthen Lucky Goat Coffee’s presence and positive impact.
Lucky Goat Coffee logo

Lucky Goat Coffee

Lucky Goat Coffee Co. is a specialty coffee company based out of Tallahassee, Florida, United States.It started with a simple idea: Make great coffee. Everything we do is rooted in that basic concept. It’s what drives us, what moves us, and what motivates us. It keeps us excited about our products, our services, and all we do in the community. We are coffee-passionate!When Lucky Goat began roasting coffee in 2010, our goal was to provide top-quality wholesale beans for other cafes. Once people began coming to us for coffee to brew on their own, we knew it was time to expand. A bigger warehouse and welcoming storefront allowed us to not only make great coffee for our customers but also teach them how to brew it best themselves. Today, we operate throughout the Florida Panhandle, and with our most recent expansion into Franchising, we can share our passion with more people.Shop signature blends, single origin bags, equipment, merchandise, and more at our website: luckygoatcoffee.com!

Founded in 2010
Tallahassee, Florida, USA
80 employees (8 in marketing)

Traffic Signals

Monthly Visitors
17.2K
Traffic Source Mix
Search
50.9%
Direct
39.1%
Referral
5.3%
Social
3.2%
Paid
1.3%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
5 (6% of company)
Marketing Roles Posted (Last 30 Days)
1