Responsibilities

• Build the Factory: Establish and refine the workflows that allow us to produce a high volume of content without quality loss.
• Scalable Leadership: Lead and Develop an internal team of designers, editors, and copywriters, while directing external agencies or freelance creators as needed.
• The "Agency Mindset": Bring the efficiency and rigorous project management of a top-tier agency to an in-house environment, ensuring deadlines are met and resources are optimized.
• Organic & Paid Video: Lead the strategy and production for "thumb-stopping" video content. You understand how to differentiate between high-production brand films and lo-fi, high-converting UGC for TikTok, Reels, and YouTube.
• Performance Creative: Partner with the Growth team to analyze ad performance. You must be able to look at a data dashboard and immediately translate "low CTR" into a creative pivot or a new hook.
• Community Narrative: Ensure the brand’s organic social presence feels authentic and community-focused while effectively feeding the top of the marketing funnel.
• Website Experience (UX/UI): Own the visual direction and user journey of our D2C website. You are responsible for ensuring the site is aesthetically premium and optimized for CRO.
• Visual Merchandising: Oversee how products are showcased. This includes art-directing product photography, managing collection page hierarchies, and ensuring the "hero" products are positioned for maximum impact.
• Seamless Journey: Ensure a cohesive visual narrative from the social ad click to the specific landing page experience.
• What Success Looks Like: Velocity: Drastically reducing the time from "concept" to "live ad" through better operations.

Requirements

• Experience: 8+ years in creative leadership. We welcome candidates with a strong agency background (Creative Director or Associate CD level) who have a proven track record of scaling D2C brands.
• Performance Pedigree: Deep experience in video-heavy social campaigns. You know what makes a 3-second hook work and how to iterate on winning concepts.
• Data-Informed: You view "data" as a creative tool. You can discuss Click-Through Rates, Thumb-Stop Ratios, and Conversion Rates as fluently as you discuss typography or color theory.
• Agility: The ability to pivot quickly between high-level brand strategy and "hands-on" creative troubleshooting.
• Leadership: Energetic and empowering leader, exhibiting confidence in self and others; Ability to manage change within the team to ensure continuous improvement and use of key technologies and creative tools.