Responsibilities

• Develop and evolve Alteryx’s global brand strategy and positioning in partnership with executive leadership and cross-functional stakeholders.
• Lead the creation and execution of integrated global brand campaigns across digital, social, paid media, experiential, content, and partner channels.
• Ensure brand consistency and excellence across all external touchpoints, including advertising, events, sponsorships, customer storytelling, and merchandise.
• Partner closely with Demand Generation, Portfolio Marketing, Communications, Creative, and Regional Marketing teams to align brand initiatives with business objectives.
• Own the company’s advertising strategy, including channel planning, media investment strategy, audience targeting, and campaign optimization.
• Drive integrated paid media initiatives that increase brand awareness, engagement, and pipeline contribution.
• Collaborate with agency partners and internal teams to develop breakthrough creative and measurable campaign performance.
• Establish and manage brand-to-demand measurement frameworks that connect brand investment to business outcomes.
• Define and track KPIs including brand awareness, consideration, engagement, share of voice, pipeline influence, and campaign ROI.
• Partner with Marketing Operations and Analytics teams to build executive reporting and actionable insights that optimize performance and investment decisions.