Brand Development Manager

West Palm Beach, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize brand engagement across discovery tours, tradeshows, and franchise development by ensuring lead flow, validating profiles, training leadership, and coordinating international and regional activity.

  • Franchise development ownership: pass qualified leads and organize validator webinars to drive region routing and brand presentation.
  • Brand events and outreach: back up tradeshow presence, host discovery tours, and conduct quarterly broker webinars to grow opportunities.
  • Lead flow optimization: monitor FD lead quality, pass leads to RVPs, and coordinate regional passing to maximize ROI.

Job Description

Responsibilities

  • Primary guide/host for the Brand for all Discovery Day Tours.
  • Primary tradeshow representative for the Brand (all trade shows), this includes tradeshow and backup for the tradeshow.
  • Point Person with Franchise Development for the brand (responsible for passing leads to RVPs when pass percentage is low).
  • Calls leads and covers sales through webinars in lieu of First Meetings for open regions and regions in transition.
  • Coordinates Charlie Calls.
  • Looks at FD lead flow to determine if there are enough leads going into each region and advises Division DOS.
  • Receives and reviews all Personal Profiles submitted for Brand. Suggests validation stores to RVP based on Profile information.
  • Acts as additional Franchise Development rep to pass qualified leads to areas that need additional lead flow and activity upon request from DOS, Brand Leaders, or Division DOS.
  • Passes profiles along to RVP for direct contact if assigned to do so by the Division DOS.
  • Responsible for organizing and running Validator Webinars/Calls for the brand. Schedules, promotes, and runs them

Requirements

  • Bachelor’s degree (B.A.) or equivalent from four-year college or university; or more than five years related experience and/or training; or equivalent combination of education and experience.
  • Franchise Sales experience needed
  • Must be able to travel up to 75% of the time , with air and overnight travel required

    Benefits

    • Competitive compensation
    • Comprehensive training to hone your skills at our headquarters
    • Travel opportunities
    • Medical, Dental, Vision, and Life insurance coverage
    • Short- and Long-term disability insurance
    • Employee Development Programs
    • Gym amenities
    • Generous time off and paid holidays
    • 401(k) plan with company match
    • Social gatherings and team building activities
    United Franchise Group logo

    United Franchise Group

    United Franchise Group (UFG), led by CEO Ray Titus, is a global leader in franchise development, consulting, and business expansion. As the home to an affiliated family of world-renowned franchise brands and expert consultants, UFG provides entrepreneurs with proven business opportunities and industry-leading support.Our diverse portfolio includes Signarama, Fully Promoted, Transworld Business Advisors, Exit Factor, Accurate Franchising Inc., and Franchise Real Estate, as well as the Vast Coworking Group—featuring Venture X, Office Evolution, and Intelligent Office—and Big Flavor Brands, home to The Great Greek Mediterranean Grill, Graze Craze, and Cannoli Kitchen Pizza.With over 1,800 franchise locations in 80+ countries and a team of expert consultants who have helped develop more than 350 brands into successful franchises, UFG has played a pivotal role in franchise growth, brand expansion, and business success. Backed by three decades of franchising expertise, UFG continues to offer unmatched franchise opportunities and strategic guidance to aspiring business owners worldwide.

    Founded in 1986
    West Palm Beach, Florida, USA
    371 employees (36 in marketing)

    Traffic Signals

    Monthly Visitors
    9.6K
    Traffic Source Mix
    Search
    30.1%
    Direct
    55%
    Referral
    6%
    Social
    7.7%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~371

    Marketing Team

    Marketing Team Size
    31 (8% of company)
    Median Career Experience
    16 years
    Median Tenure
    5.5 years

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