Brand Designer

San Francisco, CA (Hybrid)

$146K/yr – $166K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own the development and optimization of paid media creative at Asana, turning campaign goals into testable concepts and scaling with AI tools.

  • Must-have: 4-6 years of experience in digital design and performance creative.
  • Standout: Experience using AI tools to accelerate testing and production.

Job Description

Responsibilities

  • Develop high-performing creative for paid media campaigns across channels including paid social and display.
  • Own creative output for performance programs, producing multiple concepts and variations designed for testing in market.
  • Translate campaign objectives, messaging, and product value into clear, compelling, and channel-appropriate creative.
  • Partner closely with Paid Media stakeholders to understand testing plans, performance data, and optimization opportunities.
  • Continuously iterate on creative based on performance insights, refining and evolving ideas over time.
  • Generate new creative directions informed by trends, competitive work, and emerging best practices.
  • Balance speed and craft, delivering a high volume of quality work while maintaining brand consistency.
  • Use AI tools to accelerate concept generation, variation development, and production workflows to increase the scale of creative testing.

Requirements

  • 4-6 years of experience in digital design, performance creative, or advertising, ideally within technology or agency environments.
  • A strong portfolio demonstrating craft in paid media creative, including multiple variations and examples of iterative testing.
  • Clear understanding of how creative performs across digital channels, including paid social and display.
  • Ability to generate original ideas and translate them into effective, testable creative concepts.
  • Strong visual craft with deep attention to hierarchy, clarity, and message communication.
  • Experience using performance data and insights to inform creative decisions and improvements.
  • Highly proficient in Figma and Adobe Creative Suite; experience with motion design is a plus.
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
Asana logo

Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
196 (5% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

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