Brand Design Lead

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive the Nash Brand Designer role: own visual system, craft across identity, web, motion, and campaign, and collaborate with product and engineering.

  • Own the brand system across identity, web, motion, and campaigns
  • 6+ years in brand/product design with shipped work at a high-growth tech company
  • Prototyping with AI tools (Claude, Runway, Figma Make) to speed idea-to-artifact loops

Job Description

Responsibilities

  • Translate, Define and Evolve the new Nash brand strategy into a complete, living visual system: identity applications, motion principles, photography direction, illustration style, typography in use
  • Design and build the marketing site in Figma and Webflow; own landing pages, campaign pages, product launch moments, and the visual story we tell at events like NRF, Manifest, and Shoptalk
  • Bring the Nash visual language to life through motion: site interactions, product reveals, social, keynote, and trade show
  • Own the visual layer of the demand engine: pitch decks, one-pagers, customer-facing PDFs, partner materials, the work that helps close deals
  • Prototype quickly using A.I. tools (Claude, Cursor, Figma Make, Runway, Midjourney) to compress the loop from idea to artifact
  • Ensure the final touch of any design is always human, authentic, and has soul. While we use A.I. to prototype, we care about that hard to define sparkle that comes from something hand crafted.
  • Build installations and real-world experiences that are fascinatingly real - in a world full of A.I. slop, our brand leans into very tangible, real world things.
  • Set the bar for craft across the company; teach the rest of the team how to use A.I. tools to get there faster without losing taste
  • Partner with engineering to ship expressions of the brand surfaces in product too
  • Contribute to the brand system itself: patterns, components, prompts, and rituals that scale how Nash shows up everywhere

Requirements

  • 6+ years experience in brand or product design, with shipped work that demonstrates strong craft across identity, web, motion, and campaign
  • Has owned a brand or a major brand evolution at a high-growth technology company, and can talk about the decisions and tradeoffs behind it
  • Active, daily use of LLMs (we use Claude Code / Claude Cowork and A.I. prototyping tools (e.g. Replit) as a core part of your design workflow
  • Fluent in Figma and Webflow; comfortable in After Effects and Illustrator; curious about whatever ships next
  • Systems thinker who can hold the whole brand in their head while obsessing over the kerning of a single headline
  • Strong opinions, communicated clearly, updated quickly when the evidence changes
  • Comfortable working alongside engineers and operators on things that have to actually function in the real world

Preferred

  • Bonus: built a marketing site end to end in Webflow at production scale; shipped motion work that lived on a homepage or a keynote; prior experience designing for B2B platforms, infrastructure, or logistics; released your own side project using A.I. prototyping tools

Benefits

  • Early-stage, well-funded startup – directly impact the company and grow your career!
  • Quarterly broader team on-sites to bond with teammates
  • Competitive compensation and opportunity for equity
  • Flexible paid time off
  • Health, dental, and vision insurance
Nash logo

Nash

Welcome to Nash Engineering Solutions, a proud member of the Ingersoll Rand family. Since 1903, we’ve been the go-to partner for businesses around the globe. At Nash, we excel in engineered-to-order solutions for gas handling applications. Our Nuremberg plant is a one-stop shop, offering machining, assembly, welding, service, repairs, and performance testing. Our liquid ring vacuum pumps and liquid ring compressors are green-certified and ideal for carbon capture, hydrogen compression, and recycling applications. Discover the future of industrial engineering with Nash!

Founded in 1905
Charleroi, Pennsylvania, USA
532 employees (43 in marketing)

Traffic Signals

Monthly Visitors
21.5K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
49.7%
Direct
36.7%
Referral
8.8%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~532

Marketing Team

Marketing Team Size
16 (3% of company)